Companies are increasingly using web services to find talent for employment opportunities; for example, drawing from my own personal experience, I have recently been contacted by hiring personnel from three companies based on my LinkedIn profile. Having potential employers find you can take some of the onus off of you to search (and apply) through the many job listing directories and perhaps avoid missing out an opportunity just because you did not find the listing. I call this a “pull approach” to employment seeking, where you “pull” potential employers to your professional website – an ideal landing platform. With a professional website, there are many advantages in having a “pull approach” .
“Pulling” a potential employer can be accomplished by using SEO (“search engine optimization”) or getting found in search engines, setting up your professional website to be a landing page in social media, and sending invitations to hiring professionals. Learn more about how to implement a “pull approach” by reading my blog entry How To Implement a Pull Approach.
As mentioned earlier, it is unfortunate when you miss out on an employment opportunity because you did not find the listing in the right job listing directory – even when you are fully qualified. There are so many different places to find job listings, like MonsterJob, Career Builder, your local newspaper, Craig’s List and most companies may list their employment opportunities in a couple of them, but never all of them. It is difficult finding opportunities with all these different job directories. Moreover, it is difficult applying to them in various job search platforms because you have to manage a profile in each of them. Using a “pull approach” with your employment seeking will increase your exposure to opportunities you missed in a job listing directory and you can “pull” potential employers to your professional website – your professional online identity. Once a potential employer visits your website you have applied (no need to send a resume or fill out a profile).
In addition, with a “pull approach”, you may hear about an employment opportunity that you would have never thought about applying to. For example, consider you have a skill set in writing business proposals, you are currently applying to positions with corporations when all of a sudden a non-profit company contacts you about writing grants after searching for someone with your skills in Google. Both positions require the same skill set, however might be different in the type of work you would be doing. A “pull approach” widens the spectrum of your employment possibilities.
“Casual employment seeking” is easier with a “pull approach”. There are times in your career when you are employed in a transitional position, not necessarily a long term position; this is something usually understood between employee and employer. With a professional website and a “pull approach”, you can make your professional website accessible and respond to incoming employment inquiries that may improve your career and you may not have to actively search for employment through job search directories. The idea is not to think of employment as transient, but rather, make it easier to find a more long-term position and the happiness it could bring you.
There are benefits once you have successfully “pulled” a potential employer to your website.
- A professional website has much more content than a standard resume or professional profile. You can provide more context related to your experiences.
- A professional website has a skills based approach and a search mechanism to pinpoint precisely what an employer needs; this makes it much easier to “quickly digest” a professional website than a resume.
- With the richer content and communication features, a professional website is a more efficient platform for evaluation purposes. It also might help avoid some of the early probing by a potential employer.
- It is very easy to share a link to a professional website; it is simply a web address. Personnel evaluating your professional website can easily share a link to your website between themselves and avoid repeatedly asking you for your resume.
There is more discussion regarding the benefits of a “pull approach” in a previous blog, Facilitate Job Seeking.
TheProfessionalWebsite has functionality to promote and act as the landing platform for a “pull approach” to employment seeking.
There are two points worth further explanation:
The effectiveness of this “pull approach” depends on whether hiring personnel conduct searches for potential employees. I believe this tendency is becoming more common, especially for finding more talented professionals. However, the traditional application process (what we refer to as a “push approach”) remains integral in finding employment. A professional website has built-in functionality for this approach as well (this is discussed in the blog Push Approach ). And there can be a combination of both, where a traditional resume is sent but has a URL to get the employer to view a professional website.
The professional website interface is not meant to replace the value of interpersonal interactions, but to smooth the process in getting there. Much of the introductory interplay between a potential employer and employee is inefficient and can be improved upon. A professional website has communication and rich content features to help move the process to an interviewing stage.