Understanding Stylistic Appeal Of A Template

Stylistically speaking, there are a few basic components of a website. First, there is the overall layout; this includes how the page is structured, its color scheme, and any other distinguishing features of a page (and is visible on each page within a website). Second, there is a menu; something that allows for you to navigate through pages in a website. Third, there is a header; this can be your logo or branding. Finally, the actual content of the page. In selecting or building a template for your website, you should have some expectations with each of these components.

There are some characteristics of the overall layout you should consider. First and foremost, the general vibe of the layout, you should pick a layout that has a “look and feel” that relates to your profession and/or education and perhaps other things such as your demographics. For example, the layout of a template for a lawyer should have a very different appeal than a layout for an IT professional. Second, the page structure, you should choose a structure that best presents your content in an efficient manner. You may decide between vertical and horizontal menus, the number of columns on your page, etc. Third, the color scheme, you will obviously choose a template with a color scheme that best fits your preferences; this may be an option you can control with each template. Finally, the background, you may choose a layout that has a solid background or a graphic; perhaps the graphic makes the layout unique.

Every website has a menu which serves the purpose of navigating between pages within the website. It  is important that the menu is attractive and efficient, which can be accomplished by using particular fonts and font sizes and colors. And a popular effect of a menu item is how it changes when an item is moused-over, commonly referred to as a roll-over effect. Since the menu serves such an important purpose and is on every page, stylistically speaking, it is a very important component of a website.

The header of your website defines the objective of your website. You should choose a template that has a header that best represents you. Placement of your profile picture, your name, and profession are all important aspects of the header.

The content area has basic features, such as a background color or graphic and width and height parameters. You should consider this area as a platform to present your content.

Everyone wants to have a website that stands out, looks modern, and has some personalization effects. One approach is to infuse animation, video, and/or audio into the website using special platforms such as Flash or Silverlight. However, as mentioned in an earlier blog Use of A Self-Contained Platform, with HTML 5, these features can be accomplished with Javascript (or Jquery) and AJAX. Another approach is to make the layout of the website simple and use stark colors, crisp graphics, and carefully chosen fonts. Many of the most popular websites do not have an overly sophisticated style with their website; my favorite example is Google, all they have is a search box, button, and graphic.

Finally, it is worth mentioning that the most important aspect of a website is good content; all the other hoopla is an added benefit (with the only exception being if your profession demands demonstrating creativity, like a graphic designer or an artist). So as you choose or build a template, one of your biggest considerations should be how effective it will be in presenting your content.

TheProfessionalWebsite offers a professional website service based on website templates.

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