In previous blogs, I defined what a pull approach is in employment seeking and provided evidence that it could be effective (Pull Approach, Employment Seeking, Evidence A Pull Approach Is Effective). I would like to discuss how you actually implement a pull approach, what do you need to do to get potential employers to visit your professional website. Many of the tactics mirror what businesses do to increase traffic to their websites, though there are some subtle differences; these tactics include: SEO (search engine optimization), social media and job board landing page, participation in blogs related to your field of interest, and presentation of a skill set. It is also worth mentioning that the idea of a pull approach is evolving, so there may become new tactics as web service companies develop technologies to work with a pull approach.
A professional website is built with strong SEO fundamentals, including: the use of meta tags, content rendered as HTML text, and the structure and naming of pages. Meta tags can be used to lure potential employers when they search on keywords in a search engine; you can create meta tags that describe your field of interest, past employment or education, where you live, core-competencies, something you worked on, and any other keywords a potential employer might search on. You can and should use Google Analytics to monitor traffic to your professional website; keep an eye on how many hits you are getting, where the hits are coming from, and what search keywords are driving the traffic. Understand that it may take a few weeks before your website gets fully indexed by the major search engines.
Wherever possible, you should add a link to your professional website in your social media and job board profiles; your professional website should be a landing page where a potential employer can learn more about you. As discussed in an earlier blog, LinkedIn has been successful in getting employers to seek employees through their huge professional network; put your best foot forward and add a link to your professional website from your LinkedIn profile. Similarly add a link to your professional website in MonsterJobs and CareerBuilder profiles, so when potential employers look for talent through their respective employer searches, they will be able to access your professional website. Think about the advantage in having everything pointing to one place – your professional website.
An advantage in having your own blog is that it gives you a voice. You can attract a larger audience to your professional website by getting more readers following your blog; these readers could include potential employers. In addition, you should read and participate in blogs related to your field of interest and leave links back to your professional website; the same strategy is used with business websites.
Summarizing your professional background with a skill set is becoming increasingly more popular. All of the major job searches provide a way to search by a skill set; you can provide a skill set in a LinkedIn profile. It is interwoven into the framework of a professional website. We would like for a skill set from a professional website to be searched on from external sources such as a job board. Moreover, once a potential employer gets to your professional website, they can search on your skills internally to pinpoint exactly what they are looking for in their employment opportunity. You should take full advantage of the skill set functionality of a professional website.
TheProfessionalWebsite provides a professional website service with functionality to apply an effective “pull approach” for seeking employment.