Twitter Supports A Pull Approach

Last week, I read a second article about how Twitter is going to replace the resume. According to a Wall Street Journal article The New Resume: It’s 140 Characters[1], “Twitter is becoming a new job board,” – alright this makes sense, Twitters strengths are micro-blogging and group building which together might create a better environment to find employment – “It is also becoming the new resume” – this is much less compelling, employment evaluations need to be committed on a much more sophisticated platform. And I argue that platform should be a professional website – a multi-dimensional resume, where you present and validate your skill set.

I think as Twitter builds its reputation for employment recruitment it supports a “pull approach” – where candidates “pull” potential employers and recruiters to their professional website. When you post a Tweet that acts like an ad (in your favorite communities), you can attract potential employers and recruiters to view your professional website. This is a welcomed technology to support the pull approach for seeking employment.

There are situations that make Twitter an ideal platform to launch a job search:

  • Makes sense to create an elevator pitch with a Tweet – a concise, to the point 140 characters – to lure potential employers back to your professional website, where they can make a proper evaluation.
  • Twitter is great for team or community building. You can quickly build a following in groups and establish your credibility with Tweets. Of course the connections you make can be potential employers. According to a spokesman at Twitter, “(Twitter) allows you to develop a certain rapport with recruiters and companies you otherwise would not have access to”.
  • Understanding how to Tweet tactfully and sensibly takes some level of sophistication.  So if you are seeking employment related to social media, potential employers can learn how savvy you are by reviewing your string of Tweets. Think about how many people in the public eye need someone reviewing their every Tweet.
  • Twitter hits the masses – has more than 200 million monthly active users. Potential employers can reach a large pool of candidates with a job posting.

Trying to fit a resume into 140 characters or 6 second video is not an effective approach; instead deliver an advertisement of you with the strict intention of luring a recruiter to your professional website – not to a resume or CV, it is like a step back in technology. The tech term for this type of self-promotion on Twitter is called Twitterviews[2].  I suggest telling a story or highlight an achievement, rather than trying to cram as many keywords into 140 characters block as you can.

I agree that Twitter will become a very big job board, though I do not suggest Twitter as an employment evaluation platform but rather as a conduit to one. Although, before they make a decision to hire you, most potential employers will review your digital footprint – all social media and content posted on the internet. Clearly, professionals that can write a series of Tweets demonstrate a skill that takes time to master which might be attractive to social media or marketing professions.

[1] Silverman, Emma; Weber, Lauren. “The New Resume: It’s 140 Characters.” Wall Street Journal, April 10, 2013

[2] Schepp, David. “Is Twitter Killing The Resume?” AOL Jobs, February 27, 2013

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