Often times I think in functional ways, so get tunneled vision on sharing key concepts and forget to include personal reflection. So, in this blog, I thought I would share some of the stories behind the concepts.
The story behind a mainstream personal website service starts around Christmas time in 2010. I pulled my brother’s tag from a hat for our family grab-bag and I had to give him a gift. He has traveled extensively around the world, so I was going to build him a website to share his travel experiences with stories and images. However, he preferred having his own personal website to help promote his work for non-profits. Of course, I tried taking a short-cut by using a platform from an existing web service. I could not find one – there was not a web service with the functionality we needed. This is when my brother and I knew we had an opportunity to be innovative by designing a personal website service.
We learned two important characteristics about a personal website from this experience. First, it establishes an online identity. A person wants it to appear first in a Google search about them, therefore it must deliver a deep, meaningful impression. Second, there are both personal and professional themes on the website. Part of an effective personal website is presenting and validating skills, but another equally important part is communicating an aura – something that requires media, style, and aesthetics.
I took an interest in academics at the start of senior year of my undergraduate education, before then I was more into a social experience. I was in a fraternity and made some great, lifelong friends (would not change that). But my goal was to get a degree, not actual learning. For that year and in my graduate education, I performed well academically. It was simply a switch- balance social and academic experiences. All it takes is accountability, dedication, and tricking yourself that learning is enjoyable. I want to help others to turn on the switch earlier in their lives.
In creating the Skills-Based Approach methodology, one of my primary objectives is to get college students and young professionals on the right career track. I feel so many young adults lack maturity, so do not go through the necessary self-reflection to find career fulfillment. Personally, I think it is a generational thing. In their two books Academically Adrift and Aspiring Adults Adrift, the authors provide a compelling case that this problem of career preparedness affects a majority. In A Skills-Based Approach to Developing a Career, I suggest four career planning strategies: craftsman’s mindset, self-awareness, product to market, and passion theory. My goal is to get the average person thinking about higher education and a career much earlier, take responsibility for their own learning, and grow personally and professionally – be happy.
I root for the underdog. A person who has fresh insights should be successful, regardless of their status and how many connections they have, in my opinion. Things I fear about personal branding approaches laden in self-promotion is that it becomes a ‘popularity contest’ in social media and credentialism takes over. This is why I am an advocate of using the power of demonstration. Get your ideas and content out there.
With online personal branding, one of my goals is to remove the stigma of self-promotion. I acknowledge varying doses of self-promotion are required in personal branding because professionals compete against each other, whether it be for a position, clients, or eyeballs on content. I cringe when forced to self-promote. I am more or less an introvert who prefers writing and sharing content, then sitting back and hoping it gets read based on the content itself (and not what I say about myself). So I came up with a model of online personal branding where self-promotion is not a focal point. Instead I suggest assessing your skill set, aura, and identity and then projecting it onto a network. No one likes too much self-promotion on a personal level, why do we accept so much of it on a professional level.