In the Information Age, we look to a new generation to guide us: persons who are willing to disrupt traditional business models, move quickly, and think ‘out of the box’. Robert Safian defines them as “Generation Flux – a group of people best positioned to thrive in today’s era of high-velocity change”.[i] He makes the point… Continue Reading
Latest in: Personal Branding
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A popular nugget of advice in personal branding is to become a thought leader. Personally, I think it is an overused, misunderstood phrase (at least with my interpretation); I see thought leaders like influencers in LinkedIn: there are relatively few of them, they are brilliant, and their distinction comes from others. Truth is, it is… Continue Reading
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In thinking about gossip, we giggle and think of something trivial we said behind someone’s back. Never thought much regarding the power of gossip until a professor in my A Brief History of Mankind MOOC identified gossip as one of the most important characteristics in the evolution of man. His argument is: gossip allows us to… Continue Reading
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I recently read counter-arguments regarding the relevancy of personal branding. Some of the common themes include: heavy self-promotion, blog and social media commitments, and attention hogging. My first reaction to the recent trend of “personal branding,” that it’s really just an ego-driven waste of time. (1) Still, I think most professionals benefit from projecting their… Continue Reading
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In developing an online personal brand, you must solicit feedback throughout your career. Much of an online personal brand is based on impressions, so it is up to you to understand them. It is a matter of not only accepting feedback as it comes naturally to you (like a performance review), but also building it… Continue Reading
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In Invisibles, David Zweig talks about brilliant professionals whose work goes unrecognized (“invisibles”); usually someone up the chain gets the glamour. Some examples in the book include (in parentheses who gets the credit): a structural engineer (an architect), perfumist (a celebrity whose name is on the bottle), a sound engineer (a rock band), and a… Continue Reading
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Whenever possible, you should follow a logical progression as you construct an online personal brand. (I say ‘whenever possible’ because for many of us it is something we have to react to what is already out there.) But ideally speaking, you want to establish an identity before projecting it onto networks and social media. And as you… Continue Reading
