Organizational Approach: Collection of Professional Websites

Organizations should consider adopting the use of a collection of professional websites. There are different ways an organization can utilize professional websites. First, a collection of professional websites can act like “biographies” often found on an About Us page of a corporate website. Second, a HR department could require applicants to submit links to their own professional website; it could become the primary tool for a company’s evaluation purposes. Finally, it could be used to create brand awareness. For example, universities can design special professional websites for their students with university colors, logos, etc.

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Facilitate Job Seeking: Professional Website

There are clear advantages with having a professional website while seeking employment.

  • Multi-dimensional Resume: An Interactive Interface For Potential Employers
  • Search Through Website By Targeting Skill Sets
  • Create and Disseminate Resumes and Portfolios

When you apply to an employment opportunity, the ideal situation is to “pull” potential employers to your professional website for their evaluation because of its interactive features. A professional website is built on the standard structure of a resume but has many added features to facilitate communication, enrich content, and develop a skill set.

Some of the communication features are meant to help skip some of the preliminary probing by a potential employer. For example, you can provide the contact information of a reference for an employment responsibility and a potential employer could send an email to that reference – of course you would provide reference information at your own discretion.

Richer content includes using files, images, and linking to provide substance about an experience. For example, if you wrote a paper for a course in college, you can upload and make it available on your professional website.

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Employed, Why have a Professional Website

Every professional should have their own professional website, whether they are seeking employment or are gainfully employed; here are some clear advantages for someone not necessarily looking for employment:

  • Establishing an online professional identity.
  • Owning and choosing how to “project” your content.
  • Sharing a “body of work”.
  • Validating your proficiencies in technologies, languages, etc.

LinkedIn has built an effective network of professional profiles and a compelling argument that everyone (not only job seekers) should use their network – evident by the size and scope of their network and average age of their user (41 years old). However, as argued in our previous blog Network Vs Identity, they successfully built a network and have only started to develop depth in their profile. A professional website should substitute the need for a LinkedIn profile and act as the central node for all networks across the internet.

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Perfect Content

Not sure what you pay more for in business school, getting an education or learning how to write an effective resume. I remember countless peer reviews, where we picked through each other’s resume! Like a resume, content on your professional website has to be perfect.

Here are three stages for getting content right on your professional website:
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Get Content On The Page

  • Obviously, every word has to be spelled correctly and every sentence has to be grammatically correct. Use a grammar and spell checker, and make sure you check it yourself many times – bet you a dime you will continue to find errors after the third time you’ve read it.
  • Use “Action Verbs” – verbs that are sharp and best fit the action you are trying to describe.
  • Check the frequency of your verbs; their tenses should follow a same pattern throughout your professional website.

Succinct, Results-Oriented Content

  • Wherever possible, quantify your results… “Developed more than 20 different websites.”
  • Be precise when you can… What was the name of the company you worked with? What was the name of the person you worked with (could he/she be a reference)?
  • Keep the description of your educational projects and employment responsibilities – line items on a resume – point on.
  • Take advantage of a professional website and its multi-dimensional features; enrich the content by adding interactive elements: more content, a reference, a web address, etc.
  • Reference the skills you used for particular experiences. Skills can be used as keywords to search through your professional website.

Peer Review

  • Get feedback from your support channels: your peers, a career center, professional writing services, etc. The more people who read your professional website content the better. Don’t be discouraged if at first you get a lot of constructive criticism, it is part of the process. Remember enlightening feedback is like gold.

TheProfessionalWebsite service offers many tools to help a user through the above-mentioned getting “perfect content” process.

Add Content: Without Professional Experience

Recent college graduates are faced with a dilemma when they seek employment but do not have enough experience to put on their resume. There are a few ways to get more content on a professional website when you have little professional experience.

Use the concept of “projects”. Projects represent a line-item on a resume under the education section, where you can discuss courses, papers, presentations, or activities you worked on. This is an excellent opportunity to share information related to your educational experiences, whether you are working on or completed an undergraduate or advanced degree. It can add what could be “much needed” content to your professional website.

Adding a “mission statement”. This is a way for a viewer to get a better understanding of your career goals and how you plan to achieve them. When applying to an employment opportunity, this gives added context for them to review you. Any “added content” will make you standout.

Create and post a short video. Develop a video where you talk about what you want to do or possibly demonstrate it. For example, consider you are applying to be a foreign language interpreter, shoot a video of yourself conversing in that language. This idea of sharing a video about yourself became popular in the undergraduate college application process; applicants separate themselves by sharing a well thought out, creative video. Obviously, applicants to undergraduate college programs have little professional experience as well.

Post a blog about your interests. There are many benefits in having your own blog. First, it shows your personality, a viewer can really understand you better; there is nothing better than reading an actual sample of what you choose to write about. It can be an enlightening experience for the viewer. Second, it is a writing sample, if a blog is well written, it can be a positive reflection on your writing skills. Finally, it shows how you handle feedback, an interactive blog demonstrates your ability to respond to criticisms and acknowledgments. All professionals should consider writing a blog, especially for those with less supporting content on their professional website. Business/IT programs suggest that their students write blogs.

It can be frustrating trying to create a resume when you have little professional experiences. Though, it is important to remember that for the jobs you are applying to, competing applicants are faced with the same dilemma. The strategy is to find ways to provide added content to separate yourself from the competition. A professional website offers many ways to add this “much needed” content, including the use of: projects, a mission statement, video, and a blog.

Top 10 Benefits of A Professional Website

Up until recently, the idea of having your own professional website was somewhat limited to certain professions – like IT professionals, professors and researchers, artists, etc.. For each of these professions, a professional website made sense: IT professionals demonstrate their proficiency in different technologies, professors and researchers reference their publications, and artists, web designers, graphic designers present their portfolios. However, if you perceive a professional website as a multi-dimensional resume and an online identity, then it makes sense that everyone should have their own website throughout their career. Here are the top ten reasons why you should have a professional website:

First, it establishes your online identity. It can be your primary reference or node in the complex network of the internet. In other words, it might be what you want to appear first in a Google search about you or something you identify yourself with in social media. You will setup your own domain – typically www. yourname .com – which will be your unique address.

Second, it is standardized – built on the framework of a resume. One of the major benefits of having a standardized website is that it works well with other external platforms such as search engines and job boards.

Third, it is dynamic. You can make updates anytime, and the changes are reflected on the website immediately. The data centric approach of a professional website makes changing content extremely easy.

Fourth, it is accessible. It can be found in all major search engines and whatever other directories you choose to subscribe to.

Fifth, it is comprehensive. Using a data-centric approach, it is meant to collect all pertinent information about you and store it in a database. If the data becomes irrelevant, simply hide it from appearing on your website.

Sixth, it is interactive. There are many interactive elements built into the interface that promote further communication.

Seventh, it has rich-content. A problem with a standard profile or resume is that it is one-dimensional. A professional website supports videos, blogs, apps, and interactive elements, all of which enhance the content and provide a richer experience for the viewer.

Eighth, it is an excellent way to share a “body of work”. The advantages of a professional website is you can share actual examples of your work – either through linking or uploading files. As mentioned earlier, many professions look to a professional website to share their work – like publications, artwork, websites, etc.

Ninth, it presents a “skill set”.  Many of the major companies offering professional profiles, such as LinkedIn and MonsterJobs, have added the use of skills in their profiles and commonly use them in their searches. The use of a skill set is interwoven into the framework of a professional website; there are tools to help you develop your skill set.

Tenth, the website is yours. You own all of the content on your website.

Use of Self-Contained Platforms

In current web development, there is a balance between a functional integrated approach and a visually appealing approach to designing a web page. Web designers often use “self-contained platforms”, such as Adobe Flash and Microsoft Silverlight, to distinguish their website stylistically speaking. These platforms have an interface to create applications with video, audio, animation, and charting – all of which make it easier to have a standout web page. However, there are two main drawbacks with over-dependence on self-contained applications.

First, a visitor to the page must host a reader application on their computer – something that creates another set of problems. If the reader is not on the visitor’s computer, they will be interrupted to download and install it – an annoyance. In addition, as there are advancements in the platform, the visitor has to download and install updates to the reader application; surely you have gotten that pop-up message from Adobe saying it is time to upgrade to the new version of Adobe Flash.

Second, there is almost no external integration with a self-contained application. It is possible to integrate them with a database ( Action Script with Flash and XAML with Silverlight), but otherwise the application cannot work with its external environment. An example is developing a page for search engine optimization (“SEO”) with Google (or any other search engine).

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