Managing an organization’s website versus a personal website require very different marketing strategies, especially with SEO (“search engine optimization”) approaches. Typically an organization wants their website found in all search results when users search on keywords relevant to their business; for example, an online shoe store wants to be found in a Google search result when a user searches for “leather sandals”. However, an individual may or may not want to “get found” in a Google result and if they are found may want to restrict access to content on the website. With a professional website, an individual controls SE0 and access to their website.
Professionals that use their professional website to share a “body of work”, such as publications, galleries, portfolios, would most likely want to “get found” in search engines when users search on keywords – like the subject matter or title of a work. Obviously, “getting found” can promote a piece of work and the professional who created it.
Certain professions that require significant background experience and skill, such as lawyers, professors, and scientists, might want to “get found” in search engines when users search on keywords related to their profession. It would be beneficial for a professional website to appear when a user searches on the keywords: “Rochester corporate lawyer with 10 years experience”, for example. “Getting found” promotes professionals with particular talent that may be difficult to find.
Perhaps you have “something to say” on your professional website through a blog, videos, or social media. It can be difficult to get people to read your blog because there are so many of them; currently there are 181 million blogs worldwide. “Getting found” can promote your professional communications by increasing your audience.
Finally, if you are a professional seeking employment, you may want to “get found” in search engines when potential employer search on keywords related to your skill set. This is a “pull” approach to seeking employment; “pull” potential employers to your professional website. “Getting found” can increase the likelihood of finding employment.
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