• Survey: Millennials and Personal Branding

    In late 2013 to early 2014, I conducted a survey to understand what Millennials¬†think about online personal branding. Millennials¬†are digital natives and know more about social media, apps, and technology than any other generation. I targeted this segment of the population because it is the first generation that must invest in an online personal brand… Continue Reading

  • Getting to Know the Millennials

    Marketers, technologists, educationists, politicians, and many others are trying to define the much hyped Millennial generation. Some of their generalizations include, Millennials are: digital natives, religiously unaffiliated, self-centered (perhaps by necessity), supportive of social welfare issues, better educated, demographically diverse, unmarried (and likely living with parents), and optimistic of their future. The Pew Research Center¬†recently… Continue Reading