• Survey: Millennials and Personal Branding

    In late 2013 to early 2014, I conducted a survey to understand what Millennials think about online personal branding. Millennials are digital natives and know more about social media, apps, and technology than any other generation. I targeted this segment of the population because it is the first generation that must invest in an online personal brand… Continue Reading

  • Getting to Know the Millennials

    Marketers, technologists, educationists, politicians, and many others are trying to define the much hyped Millennial generation. Some of their generalizations include, Millennials are: digital natives, religiously unaffiliated, self-centered (perhaps by necessity), supportive of social welfare issues, better educated, demographically diverse, unmarried (and likely living with parents), and optimistic of their future. The Pew Research Center recently… Continue Reading