• What is a professional online identity?

    With the ever expanding reach of the internet, it is becoming increasingly important to understand how your identity is managed across various web platforms and also developing your own professional identity – something that can act as the primary node for all professional information about you. The idea of establishing a professional identity is to… Continue Reading

  • Getting Found With Professional Website

    Managing an organization’s website versus a personal website require very different marketing strategies, especially with SEO (“search engine optimization”) approaches. Typically an organization wants their website found in all search results when users search on keywords relevant to their business; for example, an online shoe store wants to be found in a Google search result… Continue Reading

  • Network Vs Identity

    On some social media platforms, it appears that the development of a “network” preceded  that of an “identity.” The biggest, most popular web services, Facebook and LinkedIn, concentrated their efforts on building networks, vast connections of professional and personal relationships that transformed how we interact with each other.  However, only in the past year have… Continue Reading