Companies are increasingly using web services to find talent for employment opportunities; for example, drawing from my own personal experience, I have recently been contacted by hiring personnel from three companies based on my LinkedIn profile. Having potential employers find you can take some of the onus off of you to search (and apply) through the many job listing directories and perhaps avoid missing out an opportunity just because you did not find the listing. I call this a “pull approach” to employment seeking, where you “pull” potential employers to your professional website – an ideal landing platform. With a professional website, there are many advantages in having a “pull approach” .
“Pulling” a potential employer can be accomplished by using SEO (“search engine optimization”) or getting found in search engines, setting up your professional website to be a landing page in social media, and sending invitations to hiring professionals. Learn more about how to implement a “pull approach” by reading my blog entry How To Implement a Pull Approach.
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