• Should Higher Education Institutions Find Students?

    Should higher education institutions actively seek potential students while they are in high school? (I asked a similar question regarding employers seeking out employees and my answer was yes – it is a more efficient and effective way to place employees.) There are a few reasons why colleges should reach out to potential students. Data… Continue Reading

  • Current State of a Pull Approach

    LinkedIn’s Recruiter is currently the most effective search engine to apply a pull approach – where you lure a recruiter or potential employer to your professional website. To apply a pull approach, I recommend publishing your skill set in LinkedIn and setup a basic profile with a link back to your professional website for an… Continue Reading

  • Twitter Supports A Pull Approach

    Last week, I read a second article about how Twitter is going to replace the resume. According to a Wall Street Journal article The New Resume: It’s 140 Characters[1], “Twitter is becoming a new job board,” – alright this makes sense, Twitters strengths are micro-blogging and group building which together might create a better environment… Continue Reading

  • Evidence a “Pull Approach” Is Effective

    In a previous blog, I introduced a “pull approach” to employment seeking – where you “pull” potential employers to your professional website to find employment (Pull Approach, Employment Seeking). The effectiveness of this approach hinges on whether potential employers seek employees. For many reasons, I think this is where the landscape of finding employment is going… Continue Reading

  • Push Approach, Employment Seeking

    The traditional approach for seeking employment is to find a job listing and apply to it by email or filling out an online form. We call this a “push approach”, where you “push” a resume to a potential employer. Within this approach, there are two different strategies: applying to a few positions with unique resumes… Continue Reading

  • Pull Approach, Employment Seeking

    Companies are increasingly using web services to find talent for employment opportunities; for example, drawing from my own personal experience, I have recently been contacted by hiring personnel from three companies based on my LinkedIn profile. Having potential employers find you can take some of the onus off of you to search (and apply) through… Continue Reading