The traditional approach for seeking employment is to find a job listing and apply to it by email or filling out an online form. We call this a “push approach”, where you “push” a resume to a potential employer. Within this approach, there are two different strategies: applying to a few positions with unique resumes and cover letters or applying to many positions with a generic resume and cover letter. For example, someone applying for a judge clerkship would take the first strategy and someone applying for a database administrator would take the latter strategy. A professional website has functionality for a “push approach” with both of these strategies.
Most of the content collected for a professional website can be used to generate a standard resume. You can also include sections not commonly shown on a resume – such as a portfolio. You have complete control over which sections appear on your resume and, within the section, what content appears (each line-item has “on” and “off” switches). A professional website also has functionality to build a list of contacts who you are sending your employment applications to. Also, you can track applications you sent and update their statuses.
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