Twitter Supports A Pull Approach

Last week, I read a second article about how Twitter is going to replace the resume. According to a Wall Street Journal article The New Resume: It’s 140 Characters[1], “Twitter is becoming a new job board,” – alright this makes sense, Twitters strengths are micro-blogging and group building which together might create a better environment to find employment – “It is also becoming the new resume” – this is much less compelling, employment evaluations need to be committed on a much more sophisticated platform. And I argue that platform should be a professional website – a multi-dimensional resume, where you present and validate your skill set.

I think as Twitter builds its reputation for employment recruitment it supports a “pull approach” – where candidates “pull” potential employers and recruiters to their professional website. When you post a Tweet that acts like an ad (in your favorite communities), you can attract potential employers and recruiters to view your professional website. This is a welcomed technology to support the pull approach for seeking employment.

There are situations that make Twitter an ideal platform to launch a job search:

  • Makes sense to create an elevator pitch with a Tweet – a concise, to the point 140 characters – to lure potential employers back to your professional website, where they can make a proper evaluation.
  • Twitter is great for team or community building. You can quickly build a following in groups and establish your credibility with Tweets. Of course the connections you make can be potential employers. According to a spokesman at Twitter, “(Twitter) allows you to develop a certain rapport with recruiters and companies you otherwise would not have access to”.
  • Understanding how to Tweet tactfully and sensibly takes some level of sophistication.  So if you are seeking employment related to social media, potential employers can learn how savvy you are by reviewing your string of Tweets. Think about how many people in the public eye need someone reviewing their every Tweet.
  • Twitter hits the masses – has more than 200 million monthly active users. Potential employers can reach a large pool of candidates with a job posting.

Trying to fit a resume into 140 characters or 6 second video is not an effective approach; instead deliver an advertisement of you with the strict intention of luring a recruiter to your professional website – not to a resume or CV, it is like a step back in technology. The tech term for this type of self-promotion on Twitter is called Twitterviews[2].  I suggest telling a story or highlight an achievement, rather than trying to cram as many keywords into 140 characters block as you can.

I agree that Twitter will become a very big job board, though I do not suggest Twitter as an employment evaluation platform but rather as a conduit to one. Although, before they make a decision to hire you, most potential employers will review your digital footprint – all social media and content posted on the internet. Clearly, professionals that can write a series of Tweets demonstrate a skill that takes time to master which might be attractive to social media or marketing professions.

[1] Silverman, Emma; Weber, Lauren. “The New Resume: It’s 140 Characters.” Wall Street Journal, April 10, 2013

[2] Schepp, David. “Is Twitter Killing The Resume?” AOL Jobs, February 27, 2013

GroupShare, Resume Review

The content on your professional website should be absolutely perfect and one of the best ways to get there is by using peer-to-peer reviews. While attending a MBA program at the University of Maryland, I remember spending countless afternoons working in small groups providing and receiving feedback to improve the effectiveness of each statement on our resumes; our objective was to maximize the punch of each statement. From my personal experience, it took months before my resume was finished and I think maybe fifteen to twenty of my peers made a contribution. There is no question regarding the value of peer-to-peer reviews.

Resume Review, within GroupShare, is meant to facilitate the process of conducting peer-reviews with your professional website (and your resume considering most of the content is the same). Through the administrative interface of your professional website, you can send an email invitation to anyone in your support channel – it could be a career counselor,  classmate, friend, relative, etc. In the email you send them, they receive login credentials to access GroupShare which then leads them to an interface where they can provide line-by-line feedback of your resume. You can review their feedback from the administrative interface of your website once they have saved it.

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