(Skills Label) What is the Brand Name?


Skills Label™ is a standardized display to express learning expectations and outcomes in any task (experience, activity, or resource). It solves a big problem:

There is no way to compare learning from traditional learning media (books, game, course, activities, etc.) with emerging learning media (games, virtual reality, and IoT). This disarray gets worse when comparing media targeting different education, higher education, and career stages.

Skills Label™ is a patent pending process / method to create a standardized display, catalog, and database for learning resources. Skills Label™ differs from what currently exists. There is not a process for game designers, educational publishers, providers of online learning platform, practitioners of traditional high school and college programs, and other producers of educational experiences to publish the learning expectations of their resources.

Been working on coming up with a ‘brand name’ for this concept. Here are four potential names for the brand:

Skills Label™. This is the brand name we have invested all our marketing efforts in. Clearly, the prime space on the label is used to emphasize skills and elements related to skills. (Using the analogy of a nutritional label, skills are like vitamins – the essence, goodness of the resource.) In addition, putting ‘skills’ in the brand name strongly associates it with two other core apps: Skills Based Approach and Skill Syllabi. Finally, it coincides with the Skills Culture mindset.

Skills Emblem. Badging and stacking credentials has gained a significant following in education and professional development. This might emphasize what you get after consuming a label. One part of the process and utility of the label is to assign credentials. This ties skill to learning achievements.

Working with skills, competencies, and their related underlying methods is an ideal medium to express learning expectations. The database of skills is robust, representing technical and transferable skills, soft skills, and behaviors and constantly growing to accept new technologies and applications; an advantage in working in skills is they are evolving. New elements like focus values and context have been added to the label. Standards, like Common Core, are linked to skills and anchor the level of difficulty or required competency.

Education Label. The advantage in this name is it directly links the intent to reach a target audience of students in K-12 education and higher education. The lion’s share of labels might be created by teachers and professors for tasking in their courses.

Learning Label. Summarizing learning is the objective of the labels. It does not matter if the learning takes place in the classroom or out of the classroom. It does not matter if the learning is required or self-directed. The purpose is to capture learning.

Not expecting to get a response to decide on a brand name with this article, so clearly the intent is to put marketing spins on this exciting new concept. But if you have something to say, please share. Join the community: www.skillslabel.com and www.twitter.com/skillslabel



Self-Guided Learning

Self-guided learning is increasingly accessible to us – through online learning platforms, digital content, discussion forums, etc. Sometimes going back to college to learn a particular discipline or subject is avoidable. To illustrate this notion of self-guided learning, I discuss my experience learning about K-12 and higher education systems over the last couple of years. I have a working knowledge in education systems and offer a unique perspective when I cross disciplines with my business and technology background.

Self-Guided Learning
Self-Guided Learning

I took a MOOC called Emerging Trends & Technologies in the Virtual K-12 Classroom and earned a grade of 96.4 percent (give you the grade as an assurance I took the course seriously). Through the course, I acquired a basic understanding of how teachers are utilizing technology and learning platforms in the classroom. Online courses are great for laying a basic, foundation of a new subject.

To understand how learning platforms work (and also satisfy curiosities), I took another five MOOCs in various subjects. Regardless of the subject, there are common elements in MOOCs (or any online course): finely tuned video lectures, learning assignments, quizzes and tests with instantaneous grading, and discussion forums. Practicing or applying what you are learning reinforces any knowledge gains (to be clear, in this case, I studied how learning platforms function).

Over the last two years, I read five books on higher education and two books on education from top thought leaders. In doing so, I became acquainted with perspectives of practitioners who have spent considerable time practicing, researching, and thinking about the education system. Learning from books is now more convenient than ever – simply click a button on Kindle to get it, make comments and highlights in the e-book, and follow the notes by clicking on links. A book is an immediate route into the mind of an expert where you follow their thought processes.

I have a daily routine of canvasing articles in major newspapers. I like the opinions section, where you get a pulse on what people are saying; for example, a parent talking about why Common Core testing is difficult on his or her child’s psyche. Newspapers keep you on top of the current issues and public opinion.

I have social media accounts. With Twitter I follow organizations providing educational services and discussing policy and funding issues. With LinkedIn I follow an education group of influencers. Articles in social media have insights from experts on current events followed by a long list of comments from readers.

I actively blog about concepts that interest me. Blogging forces you to stay current and offer your spin on things. (In a way, it is like building skills by teaching what you have learned.)

In K-12 education, students learn basic skills in reading, writing, and math; in higher education, students learn higher-order skills such as critical thinking and problem solving. Students also learn technical skills based on the degree they choose, and may continue onto graduate school to deepen their knowledge. Regardless of a person’s undergraduate degree, he or she has the basic knowledge and resources to learn other disciplines and subjects through self-guided learning. And, if necessary, he or she takes an online assessment to establish a competency and earns a credential matching a traditional degree.

Economists, lawyers, statisticians and many other common professions apply their technical skills to other disciplines. Cross-disciplinary skills are and will be highly sought after in the Information Age.

Many of today’s global problems are just too complex to be solved by one specialized discipline. These multifaceted problems require trans-disciplinary solutions.[i]

[i] http://www.iftf.org/uploads/media/SR-1382A_UPRI_future_work_skills_sm.pdf