(Skills Label) What is the Brand Name?

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Skills Label™ is a standardized display to express learning expectations and outcomes in any task (experience, activity, or resource). It solves a big problem:

There is no way to compare learning from traditional learning media (books, game, course, activities, etc.) with emerging learning media (games, virtual reality, and IoT). This disarray gets worse when comparing media targeting different education, higher education, and career stages.

Skills Label™ is a patent pending process / method to create a standardized display, catalog, and database for learning resources. Skills Label™ differs from what currently exists. There is not a process for game designers, educational publishers, providers of online learning platform, practitioners of traditional high school and college programs, and other producers of educational experiences to publish the learning expectations of their resources.

Been working on coming up with a ‘brand name’ for this concept. Here are four potential names for the brand:

Skills Label™. This is the brand name we have invested all our marketing efforts in. Clearly, the prime space on the label is used to emphasize skills and elements related to skills. (Using the analogy of a nutritional label, skills are like vitamins – the essence, goodness of the resource.) In addition, putting ‘skills’ in the brand name strongly associates it with two other core apps: Skills Based Approach and Skill Syllabi. Finally, it coincides with the Skills Culture mindset.

Skills Emblem. Badging and stacking credentials has gained a significant following in education and professional development. This might emphasize what you get after consuming a label. One part of the process and utility of the label is to assign credentials. This ties skill to learning achievements.

Working with skills, competencies, and their related underlying methods is an ideal medium to express learning expectations. The database of skills is robust, representing technical and transferable skills, soft skills, and behaviors and constantly growing to accept new technologies and applications; an advantage in working in skills is they are evolving. New elements like focus values and context have been added to the label. Standards, like Common Core, are linked to skills and anchor the level of difficulty or required competency.

Education Label. The advantage in this name is it directly links the intent to reach a target audience of students in K-12 education and higher education. The lion’s share of labels might be created by teachers and professors for tasking in their courses.

Learning Label. Summarizing learning is the objective of the labels. It does not matter if the learning takes place in the classroom or out of the classroom. It does not matter if the learning is required or self-directed. The purpose is to capture learning.

Not expecting to get a response to decide on a brand name with this article, so clearly the intent is to put marketing spins on this exciting new concept. But if you have something to say, please share. Join the community: www.skillslabel.com and www.twitter.com/skillslabel

 

 

Skills Label With Standards (Common Core)

Group of happy young people at university Photo Credit: DepositPhoto C Goodluz

Recently, I added an interface for Skills Label™ to work with Common Core – both in the assignment and on the display. From its inception, I have been a big proponent of the standards. I see them as a way to get all students’ advocates – teachers, counselors, parents, game creators, publishers of education resources, etc. – on the same page.

The benefits of the standards are: 1) having transparent and easily accessible standards; 2) building ‘core’ foundational skills – critical thinking, problem solving, and analytic skills; and 3) representing a nation-wide audience of students. They are online, accessible to anyone: students and their parents, teachers, educators, community planners, and third-party organizations.

Here are my responses to the naysayers:

  • Students are dejected after underperforming on the tests. Understandable argument, though the tests are relatively new. Students will perform better in the future. There is so much upside with the standards, I suggest decoupling the testing and standards.
  • Teachers are losing their jobs because students are not performing up to expectations. Teachers are getting better. According to a recent survey, thirty-nine percent of teachers feel “very prepared” to teach the standards (up 20 percentage points from 2002).
  • Not enough learning resources based on Common Core. Per same survey, only 18% of teachers strongly agree that their resources were aligned with the standards (up from 9% in 2002). Of course, this only improves over time.
  • Education needs to be less standardized. Take standards for what they are, building “core” basic skills. The standards are clear and concise, leaving considerable leeway to create a wide range of experiences. Schools can and should differentiate in the programs they offer their students. Publishers should find creative ways to build upon the standards.

I think we are going to see a significant rise in the number of learning resource tied to Common Core. More institutions (all ultra-large software companies, education publishers, game creators, etc.) are creating resources aligned to the standards. Furthermore, I think it is more reasonable to consider an equitable distribution of learning resources (free and online), than distribution of education in schools (often based on demographics). Skills Label™ is the ideal platform for students to make comparisons of Common Core learning resources.

For all other standards (even non-accredited ones), Skills Label™ accepts a ‘dynamic set of standards’ for any level of education. Institutions or a cadre of professors or teachers create their own set of standards, aligns them to related skills, and uploads them to Skills Label™. Then, they have access to them and choose to have them appear on the labels for their students. These dynamic standards are shareable, so credibility is established by the number of institutions applying the standards in their labels.

Peer review, dynamic standards are advantageous by making the standards dexterous to rapid changes of demand for new age skills. It takes many years for an accreditation framework to appear. It takes time for a new program to be reviewed and become accredited. The dynamic standards can be created and gain acceptance almost instantaneously.

Standards provide an anchor for expressing learn expectations and outcomes to skills. They are useful for capturing the slippery ‘level of difficulty’ assessment – a challenge because learning a skill might span as much as ten years and traverse across education, higher education, and early career learning. Skills Label™ is an ideal platform to work with accepted and dynamic standards.

New Age Skill Assessments

I have been working on skills and skill competencies for the past six years (published A Skills Based Approach to Developing a Career in 2013). My work with Skills Based Approach has gained a significant audience and following around the world. Recently, I have focused on a new innovative concept: Skills Label™ – one standardized display for learning in any task – online game, virtual reality, courses, videos, activities, etc.

knowledge31When I talk to professors about assessing skills in Competency Based Learning (CBL) programs, they tell me “there are institutions working on developing competencies but there are no clear standards already in place”. (I guess I am looking for something like Common Core in standard education.) Some professors seem perplexed and ask: “Where would you even start to create a standard for addressing skills?”. Some professors are not convinced in the necessity of teaching and tracking learning at such a discrete level.

The challenge is trying to develop a one-size fits all approach to assess skills. I argue, in our every experience, we apply skill. Skills work laterally across subject and disciplines. There are thousands of defined skills (I reviewed a LinkedIn database of 4,500 skills). The list only keeps growing with new technologies being defined every day. Addressing the breadth of skill assessments is a challenge.

Skills work vertically across education, higher education and career stages. For many of the foundational thinking and soft skills, we use them throughout much of our life. Critical thinking is considered a pinnacle skill, one we start learning in high school and is the benchmark of higher education. To learn a skill for our “own needs”, it takes twenty hours. To become a master, it takes ten thousand hours (according to one commonly referenced yardstick). Creating a measurement that works across what could be an eight to ten-year stretch is difficult. Addressing the depth of skill assessments is a challenge.

Skills Label is an early iteration to represent lifelong learning expectations with skill competencies. There are five elements:

·        Focus Value. For an experience, this value represents the intensity in learning a skill. (Represented as a percentage of total focus values multiplied by the time to complete the experience.)

·        Level of Difficulty. A one in five value representing how difficult the application of the skills. (A scale based on middle school, high school, college, graduate and professional stages.)

·        Standards. A way to anchor Level of Difficulty to actual standards, either universally accepted ones (like Common Core) or dynamic ones (created by a group of practitioners). For example, Common Core standards are linked to a grade level.

·        Underlying Methods and Application. Measure the intensity and frequency the underlying methods of a skill are applied. This is thinking one level deeper than skills.

·        Skill Points. An algorithm calculates this measurement of learning based on the other elements and time spent.

Perhaps the most difficult element to quantify is: Level of Difficulty. Applying standards helps to anchor a level of difficulty to an education or career stage. But, I think the most compelling process to assess skills is to work with their methods and applications. Count the number of times the method is applied, measure the difficulty in applying it.

For example, there are perhaps 20 to 50 methods behind applying the skill of Critical Thinking. It is easier to evaluate Critical Thinking by working with these methods as a framework.

Ideally, (I believe) accurate, new age assessments based purely on the application of skill (as opposed to being rooted in grades, age, demographics) become a gold standard in learning.

Learn more about this exciting new concept on the website: www.skillslabel.com

Skills Label Uses

When you develop a new, innovative service/product, you must convince an audience why they should use it on top of the other products they are already using (especially with technology applications). (I typically hear: “Why? I am already doing this…”) Skills Label™ is a fundamentally different concept than anything else. The objective is to create one standardized display for all learning tasks (analogous to how a food label represents nutritional value).

Skill Label In Colors
Skill Label In Colors

The time it takes to create a label is not an issue. Using the label wizard, it is possible to create a label in less than three minutes. Using the upload, it is possible to upload hundreds of labels in less than a minute.

It is possible to assign credentials earned after a learner consumes the resource, including: badges, certifications, awards, etc. Here is who should consider creating labels:

Game creators create Skills Label™ for their games (an argument could be made that learning takes place in any game). It becomes a clear signal (especially to the naysayers of games in education) precisely your learning expectations and desired outcomes.

Online course designers (MOOCs or paid services) use a Skills Label™ for the course and a series of labels to represent all the tasks in the course. (Also, consider using the companion service Skills Syllabi to represent the course.)

Instructional designers use a label to clearly define learning expectations and outcomes of a resource they are creating. It might be first step, before they start designing their resource.

Teacher or professors use Skills Label in your classroom for project, activities, and experiences. You create a label for an activity you created on your own. You reference or create a label for resource you want to use in your classroom. (A benefit is you can create a collection of Skills Labels and give your students some choice in which ones they want to participate in).

Education Institutions create labels for their entire curriculum with one simple upload.

Here is what to do with a Skills Label:

  • Put a label on a website marketing the resource (game, course, video, etc.).
  • Send students to the public URL for the label (provided by Skills Label).
  • Email the label and a link to it online.
  • Print the label on any brochures or packaging of your product.

Here is what is included with the service:

  • Skill Label shown as a graphic in various file formats.
  • Access to database of skills, competencies, standards, and requirements.
  • Public URL and landing page.
  • Option to have label indexed in public search engine.

(And more functionality on the way.)

Of course, the biggest benefactor of Skills Labels are the high school and college students. For students, they access, collect, and use the Skills Label platform as a free service; all learner accounts are free. Skills Label is an ideal way to represent learning of discrete tasks and as students consume the resources represented by the labels, they store and catalogue them as a record of their learning. (There is already cross functionality with Skills Based Approach where a student can one-click add a label to their list of current tasks.) Students store Skills Labels in a collection for later consumption.

As the movement gains traction, students will have access to a search engine to find learning resources based on content collected from the Skills Label. This creates awareness the resources exist. Perhaps the biggest value in Skills Label is a platform to make comparisons among potential learning resources. A student has all the information needed to decide on spending time and/or money on a resource, including: ROI, personal learning preferences, accessibility, cost, credential earned, and the experience itself.

Introduction to Skills Label

Skills Label ™ is a fresh, patent pending concept: a standardized display and representation of learning for any discrete task. If you think about it, there is no standardized process and display to attribute what has been learned from an education resource. There is no way of comparing traditional learning types – books, classroom courses, with emerging learning types – online games and courses, IoT, etc. Furthermore, there is disarray in comparing education, higher education, and professional learning resources.

Current Skills Label
Current Skills Label

For a basis of comparison, think about a nutritional label on food. At an early stage (in health class as a kid), we are taught how to read the label and understand the nutritional value of the food. Later in life, as we shop at the local food store, we make instantaneous decisions between types and brands of food based on their labels. Furthermore, the FDA weighs in may issue a stamp of approval.

(Perhaps ambitious) I think we can do something similar in learning with Skills Label™ – a “one size -fits all” display to capture learning expectations and outcomes. On a label, learning is expressed in skills and skill competencies (focus values, level of difficulty, and if applicable, standards); there are also fields for requirements and required prior knowledge. Everything appears clearly, concisely on a label. A big difference is: these labels are optimized for a digital display (in a browser or app) and have extended functionality from an online database and catalog, such as the basis of a search engine. (Of course, these labels can also be printed.)

Defining learning in skills and skill competencies has advantages. First, skills are standardized, with universally accepted definitions. (The database of skills for this application is also used with the Skills-Based Approach application.) Second, skills are understood across disciplines; educators, recruiters, employers, and policy makers all understand skills. Third, skills based learning is making headway in education because it is personalized and adaptive to the learner. Common Core is largely based on skills and is built into the interface of the label, both in the wizard interface and on the display. College and universities are introducing competency based learning programs. Finally, skills work with traditional and emerging learning technologies and applications. You can define learning skills in not only traditional courses and activities, but also online games and courses.

Skills Label ™ involves: defining what is learned from a resource using an interactive interface, designating a credential gained after consuming the resource, and making the resource accessible to an audience. The result is a standardized display. Something (I hope) becomes recognizable as a basis of comparison of learning resources.

I am skeptical the current movement to offer choice in schools has its desired effect: improve equity in standard education. But, I hope access to the learning resources becomes equitable (if not in the classroom, then out of the classroom). This is something we are already experiencing with the free, online distribution of courses (like Khan Academy in education and Courera or EdX in higher education). Students should be able to choose learning resources based on their own learning preferences and ROI. Skills Label™ is an ideal platform to make comparisons between learning resources.

Please join the community: follow on Twitter at http://www.twitter.com/skillslabel and signup on the website http://www.skillslabel.com .