• Improve Your ‘Collective Intelligence’

    I recently talked about humans using machines to improve a ‘collective intelligence’, but another way to improve ‘collective intelligence’ is through teams or networks; so the two terms together: INTELLIGENT SYSTEMS + NETWORK/TEAM (YOU AS A MEMBER) = COLLECTIVE INTELLIGENCE With social media, you engage with a network and build concepts collectively. Someone has an… Continue Reading

  • Steps in Online Personal Branding

    Whenever possible, you should follow a logical progression as you construct an online personal brand. (I say ‘whenever possible’ because for many of us it is something we have to react to what is already out there.) But ideally speaking, you want to establish an identity before projecting it onto networks and social media. And as you… Continue Reading

  • Create a Slogan for Your Personal Brand

    Finding a way to represent your emotional value in a slogan is a powerful way to reach your audience. This is what companies do frequently. A good example is with car manufacturers. Here are some examples of one word phrases car manufacturers have established with their brands: Volvo – safety, Volkswagen – economy, Mercedes –… Continue Reading

  • A Personal Website For Branders

    A short-term objective in having a personal website might be to find employment, but there are two long-term objectives: find a long-term career pursuit and establish a personal brand. There has been some buzz about job seekers needing a personal website (which was the subject of my last blog), but I think you should have… Continue Reading