• Online Personal Branding Solutions

    Last year I introduced a functional model for personal branding  with three elements: skill set, aura, and identity. It is meant to capture a holistic picture of you. I want to provide you with solutions for each of these elements. As you work on your skill set, I suggest using the Skills-Based Approach methodology. It… Continue Reading

  • Less Self-Promotion, More Idea-Promotion

    Regarding personal branding, many of the experts suggest heavy doses of self-promotion and cater to the elite. Much of the audience who buys and reads a personal branding book wants to hear stories of how to make it big. This might be landing an elusive job at a top company, becoming a thought leader, or… Continue Reading

  • A Company Culture Goes Both Ways

    You should maintain your identity, especially as employers want to manage your behaviors. Let me be clear, I am a proponent of a company culture that defines how you must act while working for a company. A strong culture impacts a company’s success: better ideas, more engagement, and improved retention. It also has the potential… Continue Reading

  • Improve Your ‘Collective Intelligence’

    I recently talked about humans using machines to improve a ‘collective intelligence’, but another way to improve ‘collective intelligence’ is through teams or networks; so the two terms together: INTELLIGENT SYSTEMS + NETWORK/TEAM (YOU AS A MEMBER) = COLLECTIVE INTELLIGENCE With social media, you engage with a network and build concepts collectively. Someone has an… Continue Reading

  • Why Create Content?

    As the world becomes social, we are still establishing rules and norms with little precedence. Never before in our history could ordinary individuals connect with masses of people through networks like the Internet and social media. But there are clear implications, such as managing an online reputation, competing for an audience, and amplifying one’s individual… Continue Reading

  • What’s Needed of ‘Generation Flux’

    In the Information Age, we look to a new generation to guide us: persons who are willing to disrupt traditional business models, move quickly, and think ‘out of the box’. Robert Safian defines them as “Generation Flux – a group of people best positioned to thrive in today’s era of high-velocity change”.[i] He makes the point… Continue Reading

  • Thought Roles in Personal Branding

    A popular nugget of advice in personal branding is to become a thought leader. Personally, I think it is an overused, misunderstood phrase (at least with my interpretation); I see thought leaders like influencers in LinkedIn: there are relatively few of them, they are brilliant, and their distinction comes from others. Truth is, it is… Continue Reading

  • Gossip, Informal Reputation Management

    In thinking about gossip, we giggle and think of something trivial we said behind someone’s back. Never thought much regarding the power of gossip until a professor in my A Brief History of Mankind MOOC identified gossip as one of the most important characteristics in the evolution of man. His argument is: gossip allows us to… Continue Reading