• Online Personal Branding Solutions

    Last year I introduced a functional model for personal branding  with three elements: skill set, aura, and identity. It is meant to capture a holistic picture of you. I want to provide you with solutions for each of these elements. As you work on your skill set, I suggest using the Skills-Based Approach methodology. It… Continue Reading

  • Less Self-Promotion, More Idea-Promotion

    Regarding personal branding, many of the experts suggest heavy doses of self-promotion and cater to the elite. Much of the audience who buys and reads a personal branding book wants to hear stories of how to make it big. This might be landing an elusive job at a top company, becoming a thought leader, or… Continue Reading

  • Reflection on Personal Website Concepts

    Often times I think in functional ways, so get tunneled vision on sharing key concepts and forget to include personal reflection. So, in this blog, I thought I would share some of the stories behind the concepts. The story behind a mainstream personal website service starts around Christmas time in 2010. I pulled my brother’s… Continue Reading

  • Gossip, Informal Reputation Management

    In thinking about gossip, we giggle and think of something trivial we said behind someone’s back. Never thought much regarding the power of gossip until a professor in my A Brief History of Mankind MOOC identified gossip as one of the most important characteristics in the evolution of man. His argument is: gossip allows us to… Continue Reading

  • Who Gets the Recognition?

    In Invisibles, David Zweig talks about brilliant professionals whose work goes unrecognized (“invisibles”); usually someone up the chain gets the glamour. Some examples in the book include (in parentheses who gets the credit): a structural engineer (an architect), perfumist (a celebrity whose name is on the bottle), a sound engineer (a rock band), and a… Continue Reading

  • Steps in Online Personal Branding

    Whenever possible, you should follow a logical progression as you construct an online personal brand. (I say ‘whenever possible’ because for many of us it is something we have to react to what is already out there.) But ideally speaking, you want to establish an identity before projecting it onto networks and social media. And as you… Continue Reading

  • Why Online Personal Branding Can Be Annoying

    There are parts of personal branding that might seem enjoyable such as becoming self-aware, developing a vision, continual learning and working towards mastery, and making solid connections. However, there are also parts of personal branding that might seem arduous and mechanical. And many of us cringe when told to self-promote and sell ourselves as a… Continue Reading

  • Create a Slogan for Your Personal Brand

    Finding a way to represent your emotional value in a slogan is a powerful way to reach your audience. This is what companies do frequently. A good example is with car manufacturers. Here are some examples of one word phrases car manufacturers have established with their brands: Volvo – safety, Volkswagen – economy, Mercedes –… Continue Reading