• Steps in Online Personal Branding

    Whenever possible, you should follow a logical progression as you construct an online personal brand. (I say ‘whenever possible’ because for many of us it is something we have to react to what is already out there.) But ideally speaking, you want to establish an identity before projecting it onto networks and social media. And as you… Continue Reading

  • Create a Slogan for Your Personal Brand

    Finding a way to represent your emotional value in a slogan is a powerful way to reach your audience. This is what companies do frequently. A good example is with car manufacturers. Here are some examples of one word phrases car manufacturers have established with their brands: Volvo – safety, Volkswagen – economy, Mercedes –… Continue Reading

  • Skills Based Approach Infographic

    I have dedicated a website to promote a skills based approach: click here Developing a skill set throughout a career should be the goal of every professional and can be accomplished in four stages: planning, building, presenting, and validating. This infographic shows what should be done at each stage. A professional website has features to support… Continue Reading