• Online Personal Branding Solutions

    Last year I introduced a functional model for personal branding  with three elements: skill set, aura, and identity. It is meant to capture a holistic picture of you. I want to provide you with solutions for each of these elements. As you work on your skill set, I suggest using the Skills-Based Approach methodology. It… Continue Reading

  • Less Self-Promotion, More Idea-Promotion

    Regarding personal branding, many of the experts suggest heavy doses of self-promotion and cater to the elite. Much of the audience who buys and reads a personal branding book wants to hear stories of how to make it big. This might be landing an elusive job at a top company, becoming a thought leader, or… Continue Reading

  • Reflection on Personal Website Concepts

    Often times I think in functional ways, so get tunneled vision on sharing key concepts and forget to include personal reflection. So, in this blog, I thought I would share some of the stories behind the concepts. The story behind a mainstream personal website service starts around Christmas time in 2010. I pulled my brother’s… Continue Reading

  • Gossip, Informal Reputation Management

    In thinking about gossip, we giggle and think of something trivial we said behind someone’s back. Never thought much regarding the power of gossip until a professor in my A Brief History of Mankind MOOC identified gossip as one of the most important characteristics in the evolution of man. His argument is: gossip allows us to… Continue Reading

  • Who Gets the Recognition?

    In Invisibles, David Zweig talks about brilliant professionals whose work goes unrecognized (“invisibles”); usually someone up the chain gets the glamour. Some examples in the book include (in parentheses who gets the credit): a structural engineer (an architect), perfumist (a celebrity whose name is on the bottle), a sound engineer (a rock band), and a… Continue Reading